PRACTICAL DATA LEARNING, FREE TO USE

The Best Decisions Start with Insight.

Learn to work confidently with data for free. Insyt is built for the role you have and the career you want.

WHAT TO EXPECT

Why Learn with Insyt

Free to Use

Role-based learning, skill paths and resources cost nothing to access, so anyone can start learning.

Organised by Role

Start with your role, then learn the tools it needs.

No Jargon

Clear explanations, with every technical term defined.

Written from Experience

Built from real work with data, and the practical resources that were hard to find along the way.

HOW IT WORKS

Three Steps to Getting Started

New to data? Start with the basics, then follow the three steps below.Start Here: Data Basics

  1. 1

    Pick Your Role

    Choose the role-based learning that matches your job, or begin with the Data Basics steps above.

  2. 2

    Build the Skills

    Follow the skill paths for the skills your role needs, at your own pace.

  3. 3

    Apply It at Work

    Use what you learn on real reports and decisions from day one.

SEVENTEEN ROLES

Start with Your Role

Seventeen roles across six areas of data work, grouped by the area each role sits in. Many roles work across areas, so pick the one closest to your job.

New to Business

Level 1 → 2 · Aware to Working

Learn the fundamentals so the numbers you see at work make sense from your first day in the job.

Business

Finance & Commercial Teams

Level 1 → 4 · Aware to Fluent

Plan, forecast and explain the numbers behind budgets, margins and investment decisions.

Business

Operations Teams

Level 1 → 4 · Aware to Fluent

Plan and run day-to-day operations using service, stock, capacity and quality measures.

Business

Business Analysts

Level 2 → 4 · Working to Fluent

Turn business needs into clear requirements, and use data to show what should change.

Business

People Managers

Level 1 → 3 · Aware to Building

Read team reports with confidence, set clear goals and use data in everyday decisions.

Leadership

Senior Leaders

Level 3 → 5 · Building to Leading

Set direction with trusted data, challenge the numbers and build a data-confident organisation.

Leadership
Complete programme

Report Builders

Level 1 → 3 · Aware to Building

Build the reports and dashboards your team relies on, in Excel or Power BI, and make them easy to trust.

Analytics
Complete programme

Data & BI Analysts

Level 2 → 4 · Working to Fluent

Turn raw data into reports and dashboards that answer real business questions.

Analytics

Marketing & Growth Analysts

Level 2 → 4 · Working to Fluent

Measure campaigns, channels and customer value to show what really drives growth.

Analytics

Analytics Engineers

Level 3 → 5 · Building to Leading

Clean and organise data so reports are accurate and everyone trusts the numbers.

Analytics

Product Owners

Level 2 → 3 · Working to Building

Turn priorities into a clear backlog and make sure what the team delivers creates value.

Product

Product Managers

Level 2 → 4 · Working to Fluent

Set product direction and use data to decide what gets built next and why.

Product

Information Architects

Level 3 → 5 · Building to Leading

Organise information and content so people and systems can find, understand and trust it.

Architecture

Data Architects

Level 4 → 5 · Fluent to Leading

Plan how an organisation’s data is stored, connected and kept secure.

Architecture

Risk & Compliance Analysts

Level 3 → 4 · Building to Fluent

Monitor risks, controls and regulations, and show the evidence that they are working.

Governance & Risk

Data Governance Leads

Level 3 → 5 · Building to Leading

Set ownership, standards and quality rules so data can be trusted across the organisation.

Governance & Risk

Data Privacy Officers

Level 3 → 5 · Building to Leading

Protect personal data, handle rights requests and keep the organisation on the right side of privacy law.

Governance & Risk

Coming next

Data Engineers, Platform Engineers, Software Engineers, Data Scientists, AI & Machine Learning Engineers and AI Product Managers are being written now, and will be released as each is finished.Tell us which to prioritise

SKILL PATHS

Build the Skills That Get Used

Hands-on paths that take you from the fundamentals to advanced use.

Data Basics

Level 1 → 2 · Aware to Working
The ideas behind every report: tables, measures, averages, percentages, charts and how fresh a figure is.
Business

Spreadsheets & Everyday Data

Level 1 → 3 · Aware to Building
Work confidently in Excel or Sheets: clean messy data, use formulas that do the thinking, and build a chart that answers the question.
BusinessAnalytics

Data Visualisation & Insight

Level 2 → 4 · Working to Fluent
Design dashboards and reports people act on in Power BI, Tableau and Excel.
BusinessAnalytics

Product & Agile Planning

Level 2 → 4 · Working to Fluent
Plan and deliver products with focused roadmaps, well-run backlogs and agile delivery.
ProductBusiness

Python & Automation

Level 2 → 4 · Working to Fluent
Automate repetitive tasks and analyse data faster with Python, pandas and simple scripts.
AnalyticsEngineering

SQL & Databases

Level 2 → 4 · Working to Fluent
Query, join and summarise data using SQL, PostgreSQL and SQL Server.
AnalyticsEngineering

Building Data Pipelines

Level 3 → 5 · Building to Leading
Build reliable data pipelines with dbt, Apache Spark, Airflow and Azure Data Factory.
Engineering

Building with AI

Level 3 → 5 · Building to Leading
Build, evaluate and fine-tune AI agents and tools using LLMs and agent frameworks.
AI

Cloud Data Platforms

Level 3 → 5 · Building to Leading
Work with modern cloud platforms such as Snowflake, Fabric, Databricks, BigQuery and Redshift.
EngineeringArchitecture

Preparing Data for AI

Level 3 → 5 · Building to Leading
Get data ready for AI with vector databases, RAG, data quality checks and governance.
AIArchitecture
WHY INSYT EXISTS

Data Skills Are for Everyone

Photo of Mia Appleby, Founder of Insyt
“Data is transforming how every organisation works. Skills that were once specialist are now essential, yet building them is still harder than it should be. Learning materials are often scattered, out of date or expensive.I built Insyt to bring resources together in one place. My goal is for everyone to feel they belong in conversations about data, whatever their role.”
— Mia Appleby, Founder of Insyt
Learn More About Insyt
THE PROBLEM WE ARE SOLVING

The Gap Is Design, Not Awareness

Leaders already believe in data skills. What is missing is training people actually finish, and can use the next morning.

88%of enterprise leaders call basic data literacy essentialDataCamp & YouGov, 2026
60%report a data skills gap in their organisationDataCamp & YouGov, 2026
42%provide foundational training at scaleDataCamp & YouGov, 2026
3%the completion rate for open online coursesReich & Ruipérez-Valiente, 2019

Sources: DataCamp and YouGov, 2026 for the first three figures, an industry survey of 500+ US and UK leaders; Reich and Ruipérez-Valiente, Science, 2019 for completion rates. Full references on the About page.

Ready to Make Better Decisions with Data?